Purple for Prevention of Violence Against Women
📅 Thank you to everyone who participated in Purple For Prevention 2025! Stay tuned for 2026 details!
April 20–26, 2025 was Prevention of Violence Against Women Week in British Columbia, and we’re grateful to all who took part in a powerful show of community support for survivors of abuse in the Central Okanagan through our Purple for Prevention campaign!
Every 6 days on average, a woman in Canada is killed by her intimate partner. Whether it was a purple ribbon, shirt, or a full-on purple outfit, your participation on April 24 showed survivors they are seen, believed, and supported. By coming together as a community, we raised awareness, broke the silence, and took a stand against violence. Thank you to our supporters, donors & local media outlets who spread awareness for prevention of violence against women!
Stay tuned for details to participate in 2026!
How to Participate
🟣 Wear Purple on April 24
Join individuals, businesses and organizations across the Central Okanagan by wearing purple to show solidarity & spark conversation around violence prevention. You may wear items of purple clothing or purple ribbons, which are available at our office! Please connect with us for ribbon delivery or pickup!
📸 Share Your Support on Instagram
Post a photo of yourself or your team wearing a purple ribbon, or purple item of clothing. Use the hashtag #PurpleForPrevention and tag @elizabethfryco to show your support for women’s safety in the community! Amplify your impact by sharing “Today we wear purple because…”💜
💜 Donate to Support Survivors
Your gift will directly fund our vital services for women fleeing violence in our community: These services include our specialized victim support, crisis response, court support and counselling for sexual assault and abuse.
👉 Click here to donate now!
📢 Spread the Word
Tell your friends, coworkers, and networks about the campaign! You can also download our Digital Toolkit to help promote the campaign online and in your workplace. Thank you for helping us spread awareness & support women in our community!
Why This Matters
Sexual and intimate partner violence affects thousands of women, families & individuals in BC every year, with 44% of women over 15 in Canada experiencing physical or sexual violence at the hands of an intimate partner. Last year alone, our team at Elizabeth Fry Society supported 1,616 clients, and saw a staggering 9,935 service activations (phone calls, emails, walk ins, inquiries for help). We saw a 42% increase in new clients, and a 52% increase in those reaching out to us for help.
Survivors of violence deserve safety, support, and the opportunity to heal.
At the Central Okanagan Elizabeth Fry Society, we provide free, confidential services including trauma-informed counseling, victim support, court accompaniment, Indigenous services and more. Your support helps us meet the rising demand for these essential services.💜 Thank you!!
